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BrandSEM · Brand Protection Intelligence

Your brand is being used by actors you have not authorized.

Brand Guard detects unauthorized brand keyword usage, suspicious paid search activity, affiliate abuse, and redirect anomalies — and captures structured evidence.

A structured detection sweep. Evidence-oriented case file. No software access required.

76%

of monitored brand campaigns show at least one instance of third-party brand keyword usage

Paid search environments, affiliate campaigns, and external landing pages are difficult to monitor manually. Unauthorized actors can use brand keywords with similar ad copy, subtly altered redirect paths, and affiliate tracking layers that obscure the true source. The activity is often present before it is identified.

Your official campaigns show what you authorized.

Brand Guard identifies what you did not.

Detection Coverage

What the system identifies.

Unauthorized Brand Keyword Usage

Identifies instances where brand keyword terms are used in paid search campaigns without authorization.

Brand Bidding Patterns

Detects external advertisers bidding on brand keyword terms and capturing branded search traffic.

Affiliate Abuse Signals

Surfaces affiliate campaigns using brand terms or brand-adjacent content outside agreed parameters.

Suspicious Paid Search Ads

Identifies paid ads with brand name references, misleading copy patterns, or unusual redirect behavior.

Redirect Anomalies

Detects landing page redirect chains that may indicate cloaking, unauthorized brand usage, or traffic misdirection.

Trademark Breach Signals

Surfaces patterns consistent with brand trademark usage in unauthorized commercial contexts.

Investigation Case File Format

An evidence case file. Not a dashboard.

Every Brand Guard engagement produces a structured investigation case file — detected incidents documented with actor details, keyword evidence, and risk classification.

  • Case Summary
  • Detected Incidents
  • Unauthorized Keyword Usage
  • Affiliate Abuse Signals
  • Redirect Anomalies
  • Risk Classification
  • Evidence Snapshot
  • Recommended Actions
Investigation Case File
BG-2026-0047Paid search · Affiliate · Landing pages
Case Summary
Detected Incidents
INC-01Unknown advertiser
[Brand] discount codePaid search — Google
High
INC-02Affiliate partner — unverified
[Brand] official storePaid search — Bing
Medium
INC-03Affiliate network — 3rd tier
[Brand] review 2026Display / retargeting
Medium
Redirect Anomaly
REDIR

ad.track-domain.net → redir.io/c/{id} → brand-keyword-landing.com

Redirect chain detected — possible cloaking pattern
4ad copies
2redirect paths
1affiliate link
captured
Case Risk
High
Recommended Action

Escalate unknown advertiser incidents — investigation-ready documentation prepared

Case File Sections
  • Case Summary
  • Detected Incidents
  • Unauthorized Keyword Usage
  • Affiliate Abuse Signals
  • Redirect Anomalies
  • Risk Classification
  • Evidence Snapshot
  • Recommended Actions
Investigation Methodology

Four steps. One evidence case file.

  1. 01

    Detect

    Scan brand keyword usage patterns across paid search environments, affiliate networks, and external landing pages.

  2. 02

    Verify

    Assess observed patterns against authorization status — distinguishing suspicious activity from legitimate partner usage.

  3. 03

    Capture

    Document identified incidents — ad copies, redirect paths, affiliate links, and associated behavioral signals.

  4. 04

    Report

    Deliver a structured evidence case file with detected incidents, risk classification, and investigation-ready documentation.

BrandSEM Intelligence Infrastructure

Brand Guard identifies who is using the brand without authorization. Brand Traffic Intelligence maps where demand goes. Brand Monitoring observes how the brand appears. Revenue Insight quantifies business impact.

Brand Protection Assessment

Request a Brand Guard Assessment.

We scan brand keyword usage, suspicious paid search activity, affiliate campaigns, and redirect patterns — and deliver a structured evidence case file.

Scoped to your brand. Delivered as a structured investigation case file. No ongoing subscription required to start.